What makes us different? Purity. Plain and simple. Pure ingredients make all the difference in taste, digestibility and results. No fillers, nothing artificial, simple ingredients you can pronounce. Simplicity is what determines purity, and purity is what determines effectiveness. There is no PURE without “UR”. Best tasting protein on the market, promise!


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We are not followers. We don’t use the same old bulky plastic jugs as other companies, or chase our tail looking for the newest pseudoscience fad ingredients to randomly include in our products, or use weird combinations of artificial sweeteners or colors. We go our own way, believing that simplicity is ultimately what leads to performance.


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We are fully committed to helping you make the most out of the experiences in your fitness journey. Nothing matters more to us than delivering to you the best possible products with the best possible customer service. We stand behind that commitment everyday, 100%!


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Energize and protect



Unwind and relax



Nutritionally Complete



What our customers think

As an athlete, gym owner and personal trainer, I have used UR products since 2015 and haven’t considered any other brand since.  They only use the purest ingredients in their supplements and they taste great too.  There are no additives, no fillers, no B.S.  My members love it so much that I cant seem to keep enough bags in stock!  Whether you are a CrossFit Games athlete, Ironman or just looking for a great supplement to add to your diet, you wont regret choosing UR!

Nina Arezina: Owner- Complete Fitness, Menomonee Falls WI

UR is hands down the best supplement company that truly cares about their consumers. UR products are great everyday supplements that help you refuel and rehydrate for any workout. I am at peace of mind knowing that my family and I are putting in clean, organic, high quality products into our systems. My 2 year old drinks protein shakes with us and loves every flavor! 

Samantha Shockley: Owner - CrossFit Georgetown, Georgetown TX

"UR understands what an athlete needs to adequately refuel and recover from all types of metabolic conditioning and strength training."

Ryan Grage, CrossFit Port Byron